The Loerie Awards 2011

The 2011 Loerie Awards will be held in Cape Town, with the festival weekend taking place from September 16 to 18. The awards ceremonies will take place at the Cape Town International Convention Centre (CTICC) but there will also be various other events taking place at venues around the Mother City. Creative Week Cape Town runs from September 9 to 18.

To keep up with what’s happening over the weekend, attendees have the option to receive FREE SMS programme alerts straight to their phone, thanks to Vodacom Mobile Media.

This is the 33rd edition of South Africa’s premier advertising awards and the third consecutive year that the event is being hosted in creative Cape Town. The theme for this year’s event is “Don’t hate. Create.”

The Loerie Awards is the country’s biggest gathering of creative thinkers and brand communication experts. It is also one of the biggest parties of the year, with festivities continuing into the early hours of every morning.

The awards ceremony itself is a real red-carpet affair, with tuxedos, cocktail dresses, paparazzi, television cameras and lots of energy. The 2010 event included performances by comedians like David Kau, as well as musicians like Arno Carstens and Pitch Black Afro.

Cape Town creative agencies were prominent among the list of awards winners in 2010: The Loerie Awards introduced an agency ranking system and Cape Town’s King James topped this list. Read our blog about why Alistair King, their group chief creative, prefers to be based in Cape Town.

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